Challenges faced by eCommerce Sellers and their best solutions

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Overall the net has a rather casual approach however, you can't manage to create your online shop appear casual or supply services at a disorganized way. At the age, wherever your day to day life is dependent on this web of items (IoT), the Ecommerce sector is just one of the brightest stars. In accordance with the figures, that the eCommerce earnings are estimated to achieve over $600 billion industry at the end of 2019. Looking into the statistics, we could declare that eCommerce is absolutely a potent industry with best options. Since eCommerce is a rewarding business, it does not mean that each and every ecommerce seller round the clock is always making money. There are a variety of challenges faced by not just the small but large companies while promoting online. Beginning an eCommerce company is a simple job when you've got the ideal solution, advertising strategies and understand where to market, but growing and moving into the very best is the toughest part. You've ...
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How PPC and Web Design Work together

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If you understand the term PPC and Google Ads, you must know about the campaign, Ad groups, CTR, CPM, ad copy, and all that. But having a PPC analyst, have you ever thought that website design has a role in PPC? Now we will understand how PPC and website design works together and how they both are interrelated.

Have you observed that more than 75% of the visitors leave a website because of pathetic user experience? In such a scenario, no PPC agency can guarantee the success of your campaign. You might lose your business because of poor user experience.

It would be best if you work on improving the user experience at the time of the website designing phase. However, if your website is complete and still user experience is not up to the mark, then this blog will give you tips to concentrate more on your website design for fruitful Google Adwords Campaign.

Well designed website 


You praise your website because you have invested your hardworking money in that. But it is not about you; it is for the user. If you are targeting your users, then you should think about their perspectives. You should design a website that your visitors are looking for. Create a well-designed website where user can get appropriate information in just one click

Improve Website Speed 


The ideal load time of the website is equal to or less than 3 seconds. If your website is taking too much time to load then user will get frustrated. The reason is that the user doesn't want to waste his time and doesn't want to visit such a website. If it continues then, the user will likely ignore such a website in the future; also, this will also hinder your PPC campaign and your PPC effort go in vain. Improve your website speed on desktop and mobile platforms both. Google has provided free tools to improve the website

Fix technical bugs of the website 


When a website has technical glitches and bugs, it won't become an ideal website. Suppose customer navigates to your website through your PPC ad and then he finds that the website has an error, what will he do? Well, he inevitably leaves your site. It is because the visitor has a poor user experience. If something is not working on the website, then the user will not wait for any more, and they will never visit the website. You can fix the technical errors and bugs of the website through a smart web developer. During the web development, many tips come for website testing; you can fix all those errors as per guidelines.

Look and feel of the website 


After fixing all technical errors, if your website design is not up to the mark and it is outdated, then you will lose the user. Remember one thing your website should be aesthetically rich so that it can clutch the eyelid of your potential customers and induce them to spend more time on your website. Dubai Based SEO agency also recommends that the look and feel of there website should be appealing and trendy.

Responsive website 


At present, users can access the website on any platform like mobile phone, desktop, and in the form of the mobile app. The different platform needs to be synchronized in a way, so the website doesn't look out of the context. The mobile-friendly aspect of the website is an important factor in ranking. A responsive website can support all the platforms without disturbing the functionality and aesthetic of the website. An unresponsive website will affect your business pessimistically, and your visitors won't like to revisit your site.

How PPC advertiser works with website designer


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