What are some best website ranking SEO tricks?

Get rid of anything that can potentially slow your website down

For every extra second that your page takes to load, there is a drop of a whole 7% in conversion rates. The importance of speed cannot be emphasized enough. So sit down and make a list of all the things that slow your website down. This list can include extra plugins that may add aesthetic to your website, certain widgets that look cool, or are useful to keep your users exploring your page or the template that you use for your website is too fancy and requires many files to load before showing up. Prioritize out of all these extra features and choose the factors that add genuine value to your site. Get rid of all the extra and unnecessary features. Also, ensure you have a quality host to manage your files and increase the speed at which your files load.

On-page Links and Back Links

Though this feature can be overlooked easily, Google itself has announced that this is an important feature in the determination of your SEO score. It is a common misconception that by linking to another page, it will direct them away from your website. Though sometimes it could happen, you can avoid this by placing the links right at the bottom of your page. Instead of being skeptical about this factor, you can link out to genuinely informative sources(maybe even your competitors), if it will be helpful to your readers. You can also try getting in touch with more valuable and reliable sources to link to your website by connecting with people who are interested in the same content through email. This makes your website more credible and informative and Google may end up rewarding you for your overall value and scalability.

Analytics 

This point is especially important as you need to keep track of your website’s performance to be able to keep developing it based on changing times. If a certain strategy is not working, reviewing the metrics associated with it can help you make further decisions on how to go about modifying those features. For example, if a particular call to action is not effective enough, you will get to know if the open rates of your email remain low. Hence, you would make the necessary changes and choose a more calling CTA. 

Readability of your URL

Your website URL should be easily understandable and in correlation to the content of your website. This not only will make it easier for users to identify your website but for search engines as well. An example of a good URL would be https://websitename.com/features.  Avoid overly complicated URL names such as https://wesbtie.com/article/57362/123. This can throw off many search engines on the reliability of your site. Ensure you use hyphens and not underscores and do not include capital letters. Put your best content in the root folder.

Meta Descriptions

Meta Descriptions are the little snippets that give a kind of introduction to the information that users can encounter on your page. If these descriptions contain relevant keywords, this can be very beneficial to your SEO score and increase the chances of your website popping up when a similar keyword is searched. Ensure you do not duplicate the content as this may be detrimental when Google sets its crawlers on you. Spend ample time and effort to churn out a quality description with comprehensive and relevant insight into your website. You can use plugins to help you identify duplicate contents such as the All-in-one SEO pack.