4 Signs Of A Bad Local SEO Company

If you go around searching for a local SEO company, you will indeed find plenty of them. And yes, you might get a little overwhelmed. Moreover, you will come across some who claim to be a perfect fit for your business, even though it might be an SEO agency running in a garage. Surely they are not ideal for you. So how do you distinguish between the good and the bad? Today, we will discuss 4 Signs Of a Bad Local SEO Company to help you out with this situation.

Reality Check

Today the marketing industry is a highly saturated one. This transfers all the burden of doing research and picking the right local SEO services over the business owner's shoulders. However, if you lack the knowledge and experience in this field, you will undoubtedly get duped. 

So let us jump into deep waters to get a clear picture of what kind of SEO company you should hire.

Also, read: best 10 Local Search Engine Optimization Tips

4 Signs Of Bad Local SEO Company

If you are concerned about becoming prey to the wrong local SEO agency, you should look out for these 4 signs:

1. Guaranteeing a particular position in SERPs in a specific time

If you come across a local SEO company that claims to make your business website reach a certain position in a certain period, it is time to back off. 

With changes happening in Google's algorithm on an almost quarterly basis, there is no 'set formula' to make your website rank. Another problem that comes attached to this is keyword quality. A local SEO company may guarantee you to make use of ranking keywords. But the catch here is that, are they valuable? If they are not, they are useless. 

Always remember the final decision of ranking a website is not in the hands of the SEO agencies. Therefore, do not fall for their white lies.  

2. Promising a set number of backlinks

If any local SEO company approaches you and says that they can generate an 'n' number of links for the website within a month, you should probably start thinking twice before hiring them. The simple most answer to make this happen is that agency is using an automated link builder.

Remember that if links were that easy to get every other site would rank on Google pages with ease. But this is not the case. Useful links are like gold dust, valuable yet hard to find.

3. No tailored proposals to approach a business

You must have seen these. Out of the blues, you receive a mail from a local SEO company that insists on being 'just right for you.' You read along and find that nothing 'fits' your business proposals. So now you know that the 'just right for you agency' did not put any effort into personalizing and doing some research before sending you this mail/ proposal. What other bad signs do you want?

4. Driving a specific number of new website users

Get one thing straight before we begin to decipher this- trying to drive in new website users to a particular website is like herding cats. You can not predict where they will end up going. Although good SEO does attract visitors, there is no one out there who can forecast the traffic growth for sure. And if someone does promise you this, then indeed they are using irrelevant or entirely inauthentic tactics.

Read also: How SEO Professionals Optimize Misspelled Keywords That Affect SEO

What should You do?

You can surely go on with your search for 'local services near me' but keep in mind the points mentioned above. Or else both your dreams and budget is going to go down the drain.